Professional Certificate in

Social Media Marketing

Course Overview

The Professional Certificate in Social Media Marketing provides an in-depth and comprehensive introduction to the
core essentials of social media marketing within the digital marketing space. Learn how to create interesting content, manage different online conversations, and grow your network to build influence using popular platforms such as Facebook, LinkedIn, Snapchat, YouTube, and Instagram.

This course has been developed in consultation with social media experts and influencers, and is designed to allow you to immediately apply the skills you've learned to your workplace or business. Develop
the skills, know-how, strategies, and techniques to harness the power of social media for your business with this professional certification.

Learning Outcomes

  • Practice setting-up and managing social media
  • Learn about accounts and implementing social media campaigns, and kickstart your career in Social Media Marketing
  • Build in-demand and vital skillsets for social media marketing and increase your employability
  • Take advantage of Social Media's true potential to drive results for your business, career, or employer

About BAC Digital Academy

We are an industry-certified and recognised training academy. Our panel of subject matter experts have specifically structured the curriculum to focus on current trends and best practices in Data Science & Analytics, and you will have the flexibility of studying anytime, anywhere with our learning management system (LMS).


At UNIMY, we're dedicated to providing our students with an exceptional academic experience. UNIMY’s lecturers are comprised of a diverse group of experts from various industries. Our ethos of high-quality teaching, cutting-edge curriculum, and work-readiness skills, will be the key to unlocking your true potential. This is where you will gain fundamental knowledge and practical experience, as well as the competency to take on the challenges that come with IR 4.0. 

Entry Requirements:

  • Malaysian citizens – Job Seekers, Retrenched workers, Graduates, Business Owners, Entrepreneurs, Professionals
  • The only prerequisite is that you have an interest in social media marketing and want to progress in your career
    or develop your businesses.
  • Participants are required to bring along their laptops during this course. (Please avoid bringing work laptops that may limit your access to external domains)

Who Should Join this Course?

  • Current Employees
  • Job Seekers
  • Retrenched Workers
  • Fresh Graduates (Diploma/Degree)
  • Business Owners/Entrepreneurs
  • Malaysian citizens/companies

Course Modules

  • Introduction to Social Media
  • Facebook Marketing
  • Facebook Advertising
  • Twitter Marketing
  • YouTube Marketing
  • LinkedIn Marketing
  • Instagram Marketing
  • WeChat/WhatsApp Marketing
  • Pinterest Marketing
  • SlideShare Document Marketing
  • Social Media Management Tools

Trainer's Profile

Kayatthri Krishnasamy

Digital Marketing Consultant & Corporate Trainer, HRDF Certified Trainer, Business Owner - Digital Marketing Services

Kayatthri Krishnasamy is an expert in Digital Marketing, specialising in the field of Social Media Marketing, and has been delivering creative
learning programmes since 2011. She has led diverse teams of professionals in marketing & design interventions, and facilitated training programmes with broad-ranging groups of government institutes and corporate clients.

Kayatthri has working experience in the marketing departments of Malaysia’s leading brands, delivering cutting-edge campaigns in Education, Entertainment, Real Estate, E-commerce, HR, and other sectors. Her past clients include Tokio Marine Malaysia, Universal Music Malaysia, Parkson Malaysia, and Jotun Paint to name a few.

Following her Bachelors degree, Kayatthri pursued a Digital Marketing, Online Marketing, and Facebook Agency Blueprint Certification to strive towards the path of her passion. Apart from teaching and training, Kayatthri also runs an agency that provides Social Media Marketing services, Media Buying, and maintains the social media handles of her active corporate clients with her team of capable young talents.

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