Online Lead Generation & Sales Conversion

Course Overview

This lead generation marketing course focuses on inbound marketing techniques, content creation, social promotion, converting and nurturing leads, Website Landing Page Optimization, Email Marketing, Funnel Building, Video Marketing, and beyond.  

Upon completion, you’ll have a head start in generating leads and building your inbound marketing strategy with measured success guaranteed. An online Lead Generation course may open new doors for an increase in sales & revenue for current business endeavours, or new job opportunities. Gain more confidence at handling digital strategies, while managing the growth of a business. This certification is recommended for a variety of professionals involved in the planning, implementation, or measurement of digital strategies, or anyone keen to pursue a career in Online Lead Generation marketing. 

Learning Outcomes

  • Develop an understanding of the core tactics of content creation and lead generation
  • Learn about Lead Generation and Email Marketing techniques
  • Grow your leads by being a better listener
  • Track and Measure Your Growth
  • Nourish The Nuts & Bolts of Your Business
  • Recognise Digital Assets as a monetising tool
  • Acquire more qualified prospects
  • Reduce lead times and nurture leads more effectively
  • Increase your conversion rate
  • Adapt the tone, style and type of your content based on your target audience
  • Define growth strategies

About BAC Digital Academy

We are an industry-certified and recognised training academy. Our panel of subject matter experts have specifically structured the curriculum to focus on current trends and best practices in Data Science & Analytics, and you will have the flexibility of studying anytime, anywhere with our learning management system (LMS).

About Veritas University College

At Veritas, we are constantly re-thinking the learning process and leveraging on efficiency, technology and strategic partnerships to provide a holistic next gen educational journey for our students. As a result of our far-reaching efforts, Veritas has received the BrandLaureate Best Brand in Online Education award for 2020, 2021 and 2022 in recognition of our exceptional academic and co-curricular experience.

Entry Requirements:

  • Anyone can join the course especially those involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in Online Lead Generation marketing. Knowledge of handling computers and windows/mac OS& Basic Sales Knowledge
  • Participants are required to bring along their laptops during this course. (Please avoid bringing work laptops that may limit your access to external domains)

Who Should Join this Course?

  • Current Employees/ SMEs/ MNCs/ Start-Ups/ MSMEs & Senior Management
  • Sales Executives/ Marketing Executives/ Online Marketers
  • Job Seekers
  • Retrenched Workers
  • Fresh Graduates(Diploma/Degree)
  • Business Owners/Entrepreneurs
  • Malaysian citizens/companies
  • Sales & Marketing /Digital Marketing Professionals, etc.

Course Modules

  • The Foundation of a Successful Digital Marketing Strategy-Concept of Sales Funnel
  • Applying Urgency Matrix
  • Developing an effective strategy for lead generation
  • Increase Brand Awareness & Social Media
  • Developing a Landing Page that converts
  • Lead Nurturing with the right Email Marketing Strategy
  • Conversion Optimization Strategy
  • Aligning Marketing with Sales
  • Important Metric to Measure Success
  • Capstone Project & Review
  • Practical Assignments & Examination

Trainer's Profile

Shamila Ramachandran

Digital Growth Strategist Strategic Marketing Trainer & Specialist, Certified Internet Marketer - Google, Certified HRD Corp Trainer &Consultant, Data Mining & Full Stack Developer(JS, Node.js, React, Vue)

Shamila is a Strategic Marketing Coach and an Internet Marketing Trainer, with associations to many entrepreneurial startups and corporations. Shamila holds a BSc. Software Engineer and a Master in Business Administration. She is one of the industry's earliest adopters in the internet marketing arena. Having worked with clients both locally and internationally, she has mobilised numerous marketing campaigns using ATL and BTL mediums. The clients she has worked with include Microsoft, Citibank (M), Konica Minolta (M), The Body Shop, AirAsia, Tune Hotels, the Government of Singapore, AES Academy, and more. She has conducted training programmes on Digital Strategy Training, Business Development, Marketing, Leadership, Communication and Soft skills, and has been consistent in nurturing goals towards positive results.

three men sitting while using laptops and watching man beside whiteboard

Talk to us
1 to 1

Hello there, welcome to!
Need advice? Talk to us.

Recommended Courses.

Professional Certificate in FINTECH

The Professional Certificate in FinTech is an intensive instructor-led online training course which dives deep into the fundamentals of FinTech with a focus on practical ‘real-life-‘case studies.

Learn more

Professional Certificate in Data Science & Analytics

This course is designed to help you acquire the concepts, tools, techniques and advanced programming skills (such as Advanced Python & Advanced R) that are essential for a career in data science.

Learn more

Transformative Leadership (5th Discipline)

This program provides for specific tools and exercises to enable the participant to transcend the higher levels of leadership. Participants will also be made aware of their self-imposed barriers which hinder their progress towards becoming a more relevant leader.

Learn more