This course provides an in-depth and comprehensive introduction to the core essentials of digital marketing. The Digital Marketing Institute’s panel of subject matter experts has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and career.
- Increase your website’s visibility through Search Engine Optimization (SEO) techniques
- Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
- Execute digital display campaigns
- Capture, segment and manage subscribers to plan and execute a successful email marketing campaign
- Use suitable social media channels to grow and engage an audience
- Measure and optimize social media campaigns
- Leverage mobile marketing for its micro-targeting advantages
- Analyze and optimize your overall digital marketing activity
- Create a formal digital marketing plan for your business
About Digital Marketing Academy
We at Digital Marketing Academy pride ourselves in teaching you relevant Digital Marketing skills. We aim to prepare and set you apart, to help you get more customers for your business. Our industry experts will transform and future-proof you to become digitally competent.
About Digital Marketing Institute
DMI is the proven global standard for digital marketing certification with 190,000+ members and over 25,000+ certified professionals. We operate in 135+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.
- Malaysian citizens – Job Seekers, Retrenched workers, Graduates, Business Owners, Entrepreneurs
- Participants are also required to bring along their laptops during this course. (Please avoid bringing work laptops that may limit your access to external domains)
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Professional Certificate in Digital Marketing
This course provides an in-depth and comprehensive introduction to the core essentials of digital marketing.
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