Program Overview
This programme provides participants with a comprehensive understanding of strategic management principles, processes and practices. It examines internal and external business environments, competitive advantage, strategy formulation, implementation and evaluation, enabling participants to develop effective strategic plans that drive organisational performance and sustainable growth.
Awarded by: Veritas University College / HRDA
Duration: 4–6 weeks
Location: Online
Study mode: Online
Intakes: Sept
Course Fees:
RM1,500 per Participant (Excluding Assessment)
RM2,000 per Participant (Inclusive of Assessment) *excluding 8% SST
Target Audience
- Senior Managers and Executives
- Business Owners and Entrepreneurs
- Department Heads
- Strategy and Planning Professionals
- Professionals seeking strategic leadership skills
Key learning outcomes
- Evaluate organisational strategies using recognised business diagnostic tools.
- Develop strategic performance measures that promote accountability and organisational effectiveness.
- Apply ethical leadership and stakeholder engagement principles in strategic planning.
Programme Content
- Fundamentals of Strategic Management
- Strategic Management Model
- Roles of Top Management in Strategic Management
- Strategy Formulation
- Strategic Business Environment Analysis
- Internal Analysis
- Competitive and Portfolio Analysis
- Strategy Selection, Implementation, Evaluation and Control
- Strategy Implementation
- Current Trends in Strategic Management
TRAINER
Dr. Chantheney Velu
About the Trainer
Dr. Chantheney Velu is an experienced academic, researcher, trainer and management professional with over two decades of expertise in higher education, corporate training and organisational development. Her areas of expertise include strategic management, human resource management, organisational behaviour, marketing, business communication, leadership and research methodology. She has successfully delivered leadership, customer service, communication, performance management and strategic planning programmes for organisations across diverse industries.
Enquiry Form
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