Course Overview
Build the skills needed to plan, manage and optimise impactful social media campaigns through this globally recognised programme developed by Meta. The programme introduces the core strategies used by digital marketers to establish brand presence, grow online communities and engage audiences across major social platforms.
Participants will learn how to create effective social media content, design advertising campaigns using Meta Ads Manager, and evaluate campaign performance through analytics and performance metrics. Through hands-on projects and practical exercises, learners will develop real-world experience in creating content calendars, managing social media accounts and executing targeted advertising campaigns.
By the end of the programme, participants will be equipped to implement strategic social media marketing initiatives that strengthen brand visibility, drive audience engagement and deliver measurable business results.
Awarded by: HRDA, IACT, Coursera, and Meta
Duration: Completion within 6 months
Location: BAC Flagship Campus
Study mode: 100% Online (Learn at your own pace)
Intakes: In Progress
Course Fees: RM1,500 per pax (excluding 8% SST)
Learning Outcomes
Upon completion of this course, participants will be able to:
- Establish an online presence, build a following, and manage your social media accounts.
- Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results.
- Develop effective social media posts and create a strong social media brand presence.
- Learn to evaluate and interpret the results of your social posts and advertising campaigns.
Who should attend?
- Content creators & social media managers
- PR & communications professionals
- Brand managers
- Digital marketing executives
- Entrepreneurs managing brand presence
What Will You Get
- A Professional Certificate from our Certification Partner, Meta
- A Certificate of Completion from IACT College
- A Digital Badge issued via Coursera Path Builder
Course Modules
- Professional Certificate – 6 course series
- Course 1 – Introduction to Social Media Marketing
- Course 2 – Social Media Management
- Course 3 – Fundamentals of Social Media Advertising
- Course 4 – Advertising with Meta
- Course 5 – Measure and Optimise Social Media Marketing Campaigns
- Course 6 – Meta Social Media Marketing Capstone
About the Trainer
TRAINER
Ian Lim
Generative AI Master Trainer, Pixlr Group
Ian Lim, a HRDC Accredited Trainer, specializes in Generative AI with over 20 years of creative leadership. He's trained 2,000+ professionals in using AI tools and integrating AI into workflows through hands-on programmes at PIXLR Group.
TRAINER
Bravo Looi
Founder & CEO, Nicsmics Marketing Consultant Agency
Bravo Looi, a HRDC Accredited Trainer, is a certified coach and marketing strategist with 20 years of experience. As CEO of Nicsmics, he helps organizations integrate Generative AI into business operations, enhancing efficiency and strategy through impact-driven programmes.
Enquiry Form
Fill in the enquiry form below and our consultants will assist you soon to start your professional training journey.