Course Overview
Build industry-ready expertise in digital marketing and e-commerce through this globally recognised certification developed by Google. Designed for beginners and working professionals alike, the programme equips learners with practical skills in search marketing, email marketing, online advertising, analytics, and e-commerce strategy.
Through hands-on projects and real-world scenarios, participants will learn how to attract and engage customers across digital channels, measure campaign performance using marketing analytics, and optimise online business growth. Learners will also develop portfolio-ready outputs such as customer personas, campaign strategies and performance reports.
Delivered fully online and self-paced, this certification provides a structured pathway to develop in-demand digital marketing capabilities aligned with today’s data-driven business environment.
Awarded by: HRDA, IACT, Coursera, and Google
Duration: Completion within 6 months
Study mode: 100% Online (Learn at your own pace)
Intakes: In Progress
Course Fees: RM1,500 per pax (excluding 8% SST)
Learning Outcomes
Upon completion of this course, participants will be able to:
- Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job.
- Measure marketing performance through analytics and present insights.
- Attract and engage customers through digital marketing channels like search and email.
- Build e-commerce stores, analyse online performance, and grow customer loyalty.
Who should attend?
- Marketing & communications professionals
- Entrepreneurs & SME owners
- Brand executives & account managers
- Fresh graduates entering digital marketing
- Career switchers into digital roles
What Will You Get
- A Professional Certificate from our Certification Partner, Meta
- A Certificate of Completion from IACT College
- A Digital Badge issued via Coursera Path Builder
Course Modules
- Professional Certificate – 8 course series
- Course 1 – Foundations of Digital Marketing and E-commerce
- Course 2 – Attract and Engage Customers with Digital Marketing
- Course 3 – From Likes to Leads: Interact with Customers Online
- Course 4 – Think Outside the Inbox: Email Marketing
- Course 5 – Assess for Success: Marketing Analytics and Measurement
- Course 6 – Make the Sale: Build, Launch, and Manage E-commerce Stores
- Course 7 – Satisfaction Guaranteed: Develop Customer Loyalty Online
- Course 8 – Accelerate Your Job Search with AI
Enquiry Form
Fill in the enquiry form below and our consultants will assist you soon to start your professional training journey.