Course Overview
Develop the analytical skills needed to make data-driven marketing decisions through this globally recognised programme developed by Unilever. Designed for aspiring digital marketing analysts and marketing professionals, the programme introduces the essential tools, frameworks and methodologies used to evaluate and optimise digital marketing performance.
Participants will learn how to analyse marketing data, segment customers, interpret campaign performance and generate actionable insights using industry tools such as Google Analytics. Through hands-on projects and practical exercises, learners will apply analytics techniques to real-world marketing scenarios, including customer journey mapping, SEO analysis and performance reporting.
By the end of the programme, participants will be equipped to transform marketing data into strategic insights that improve campaign effectiveness, enhance customer engagement and support informed decision-making in today’s data-driven digital environment.
Awarded by: HRDA, IACT, Coursera, and Unilever
Duration: Completion within 6 months
Study mode: 100% Online (Learn at your own pace)
Intakes: In Progress
Course Fees: RM1,500 per pax (excluding 8% SST)
Learning Outcomes
Upon completion of this course, participants will be able to:
- Describe fundamental marketing concepts such as customer personas, customer segmentation, marketing funnels, and value propositions.
- Apply marketing planning frameworks to prove a structured approach to developing, implementing and evaluating digital marketing strategies.
- Segment customers and create customer journey maps.
- Utilise web analytics, specifically Google Analytics 4 to perform SEO analysis, create custom reports, and design conversion events.
- Use data storytelling techniques to present insights.
- Describe data-driven marketing strategies.
- Assess and optimise ROI.
- Enhance campaign performance through ongoing analysis.
Who should attend?
- Advertising & media planners
- Brand strategists
- Marketing analysts
- Digital executives
- Professionals seeking stronger analytics capability
What Will You Get
- A Professional Certificate from our Certification Partner, Unilever
- A Certificate of Completion from IACT College
- A Digital Badge issued via Coursera Path Builder
Course Modules
- Professional Certificate – 4 course series
- Course 1 – Customer Understanding and Digital Marketing Channels
- Course 2 – Measurement and Analysis
- Course 3 – Campaign Performance Reporting, Visualisation, and Improvement
- Course 4 – Advanced Tools for Digital Marketing Analytics
Enquiry Form
Fill in the enquiry form below and our consultants will assist you soon to start your professional training journey.