Course Overview
This programme aims to:
- Equip marketers with hands-on skills to apply Generative AI in digital and performance marketing workflows.
- Enable participants to design and execute marketing funnels using AI for content generation and analysis.
- Teach participants to produce search, social, and display ad variants efficiently using AI tools.
- Demonstrate AI applications in CRM, campaign optimization, and audience engagement.
- Introduce no/low-code analytics and automation for performance tracking.
- Promote safe, ethical, and data-driven marketing practices through AI governance principles.
Awarded by: HRDA & IACT
Duration: 2-day workshop
Location: BAC Flagship Campus
Study mode: Face-to-face
Intakes: In Progress
Course Fees: RM3,000
Target Group
- Performance and Digital Marketers
- CRM Executives and Marketing Analysts
- Growth and Media Specialists
- Beginners interested in analytics, content optimization, and campaign automation
Target Industry
- Digital Marketing and Advertising Agencies
- E-commerce and Retail Businesses
- Corporate Marketing & Communications Departments
- SMEs focusing on growth, analytics, and digital presence
Methodology
- Format: Concept Review, Guided Demo, and Hands-on Labs
- Delivery: Fully in-person, project-based learning
- Approach: 70% practical labs, 30% strategic and creative frameworks
Course Modules
- Module 1 – Funnel Mapping
- Mapping the Awareness → Consideration → Conversion funnel
- Building customer personas and jobs-to-be-done
- Lab 1: Create a funnel map and asset checklist per stage
- Module 2 – Search & Social Variants at Scale
- Developing seed themes and keyword clusters
- Creating Responsive Search Ads (RSA) and paid-social variants
- Lab 2: Draft 3 RSA groups and 6 paid-social variants (copy + visuals)
- Module 3 – Landing Page Hero & Offer Blocks
- Message hierarchy and visual storytelling
- Risk-reversal and trust elements in landing pages
- Lab 3: Write a landing page hero section + 2 offer blocks + micro FAQ
- Module 4 – CRM & Lifecycle Nurtures
- Understanding CRM automation and AI-driven lead nurturing
- Applying the W.A.R framework (Welcome, Activate, Retain)
- Lab 4: Build a 3-step activation flow with subject lines & preview text
- Module 5 – UTM & Tracking Plan (Beginner-Safe)
- Tagging and analytics best practices for digital campaigns
- Lab 5: Draft UTM naming rules and tracking templates
- Module 6 – QA & Human Review
- Designing pre-launch QA processes
- Lab 6: Build a Pre-Launch QA Checklist
- Module 7 – First-Pass Analysis with AI (No Code)
- Using AI prompts to analyze campaign KPIs and identify insights
- Lab 7: Feed mock performance data to generate one-page analysis readouts
- Module 8 – Test Design 101
- Defining hypotheses, metrics, and A/B testing cadence
- Lab 8: Draft a 2-week test plan (theme, timeline, and decision rules)
- Practical Outcomes
- Upon completion of this course, participants will gain the following:
- A Funnel Map with asset requirements per stage
- Multiple Channel-Ready Variants (search, social, display)
- A UTM & Tracking Plan with QA checklist
- A Performance Playbook Lite ready for deployment
- Tools You Will Learn
- ChatGPT
- Perplexity
- Genspark AI
- Canva AI
- Magic Studio
- and more
TRAINER
MANU MENON
strategic planning, marketing, and digital transformation
About the Trainer
An accredited HRDC Trainer with over 25 years of experience in strategic planning, marketing and digital transformation, Mr. Manu brings a wealth of knowledge and practical know-how. He has been instrumental in guiding hundreds of participants to level up their marketing and digital transformation skills. His extraordinary career includes distinguished roles including being the MD – Reprise at IPG Mediabrands, Malaysia, the largest digital marketing agency in Malaysia.
Enquiry Form
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