Course Overview
This training program offers a practical guide for corporate companies to integrate Generative AI into their operations, aiming to streamline administrative tasks, boost efficiency, and enhance engagement. Participants will gain hands-on experience with tools like ChatGPT, Google Gemini, Perplexity AI, Qwen AI, DeepSeek, and Copilot. The course covers AI applications in document automation, data analysis, report generation, workflow optimization, and strategic decision-making, while emphasizing compliance, security, and ethical use.
Awarded by: UNIMY & Coursera
Duration: 2 Days
Location: BAC Flagship Campus
Study mode: Face-to-Face
Intakes: In Progress
Course Fees: RM2,500
Who should join?
- Traditional marketers and marketing executives
- PR and Communication
- Human Resource personnel
- Customer Service
- Business Owners
- Beginners – Digital Marketing
- Graduates
- Anyone in marketing or business
What you'll gain
Unlock the Power of AI for Your Organization!
- Boost Administrative Efficiency
- Make Smarter, Faster Decisions
- Transform Public Communication
- Streamline Operations & Resource Management
- Implement AI Responsibly & Securely
- Immersive 2-Day Hands-On Workshop
- 3 Months Unlimited Coursera Access
- Comprehensive Notes & Take-Home Materials
Course Modules
- Module 1: Understanding AI in Organisational Settings
- Brief introduction to Artificial Intelligence
- Understanding Machine Learning
- Deep Learning and Generative AI
- Limitations and ethical considerations of using AI tools
- Data sensitivity and GDPR compliances utilising ChatGPT
- Module 2: Prompt Engineering and Usage in Digital Marketing
- The Core Elements of a Good Prompt
- Separating Instructions from Content
- Ask-Before-Answer Prompting
- Contextual Prompting
- Emotional Prompting
- Laddering Prompting
- Self-evaluative Prompting
- Reversing Roles
- CREATE Framework
- Module 3: Automating Administrative Tasks with AI
- AI-Powered Document & Report Generation
- Creating official letters, memos, and reports using AI
- Ensuring compliance with company document formats
- AI-Generated Presentations
- Creating PowerPoint slides with AI automation
- Using AI for structured presentations & speaker notes
- Data Analysis & Visualization with AI
- Automating Excel reports, trend analysis, and chart generation
- AI-generated insights for decision-making
- Module 4: AI in Office Communication & Workflow
- AI for Meeting Notes & Summarization
- Automating email responses & inbox organization
- Scheduling tasks & reminders using AI
- Multilingual Support: AI for Translation & Language Assistance
- Translating official documents accurately with AI
- AI-assisted proofreading for professional communication
- AI-Driven Email & Task Management
- Automating Excel reports, trend analysis, and chart generation
- AI-generated insights for decision-making
- Module 5: AI for Public Communication & Office Efficiency
- Enhancing Public Communication with AI
- Crafting announcements, newsletters, and social media content
- AI Avatar, Video and Image Generation
- AI-generated press releases and public statements
- Workflow Optimization & SOP Documentation
- Using AI to create step-by-step office procedures & SOPs
- Streamlining internal workflows for better efficiency
- AI for Resume Screening & Talent Management
- How AI assists in filtering and evaluating resumes
- AI’s role in identifying suitable candidates for government roles
- Module 6: Strategic Decision-Making & Market Insights
- Quickly gather and analyze market trends, industry reports, and competitor insights for data-driven decisions
- Use AI-powered research tools to summarize key takeaways from lengthy reports
- Scan regulatory updates and legal compliance requirements
- Automate risk assessment reports for department continuity planning
- Analyze employee feedback, performance metrics, and engagement surveys
- Use AI-powered sentiment analysis to identify workplace challenges
TRAINER
MS. KAYATTHRI
Digital Marketing Consultant, Trainer, and AI Tools Expert
About the Trainer
Ms. Kayatthri is a seasoned Digital Marketing Consultant, Trainer, and AI Tools Expert with over 15 years of experience helping brands grow through innovative, AI-powered strategies. She has led successful campaigns for top names like Sunway College, Parkson, MR D.I.Y, and Schwarzkopf. As the founder of a leading social media agency, she specializes in AI-driven marketing, content creation, and media ad management. A passionate educator, Kayatthri conducts practical workshops on tools like ChatGPT, Claude, and Gemini, equipping professionals to enhance productivity and marketing performance through AI.
Enquiry Form
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