Applied AI for Business &
Creative Innovation

Course Overview

A high-impact accelerated 2-day program designed to equip corporate professionals, entrepreneurs, and public participants with practical generative AI skills, AI-driven workflow automation, and leadership mindset needed to innovate and stay competitive in the AI-powered future of work.

This 2-day immersive program transforms participants from everyday users into AI-powered innovators capable of creating content, solving business problems, designing AI workflows, and developing strategic initiatives for their organization or business.

Participants learn:

  • Prompting mastery
  • Workflow automation
  • AI-powered content creation (text, image, video, audio)
  • AI for business and strategic planning
  • AI leadership capabilities
  • Building a real mini-project they can apply immediately

Awarded by: HRDA

Duration: 2 Days

Location: BAC Flagship Campus

Study mode: HYBRID

Intakes: In Progress

Course Fees: RM2,500

Program Objectives

By the end of this program, participants will be able to:
  • Apply structured prompting frameworks for workplace productivity and business innovation.
  • Use AI as a research partner to generate insights, strategies, and business opportunities.
  • Create professional-grade content (text, images, videos, voices) using top AI tools.
  • Build simple AI workflows and intelligent assistants for HR, Admin, Finance, and Marketing tasks.
  • Develop a practical AI innovation proposal (mini project) tailored to their organization or business.
  • Demonstrate leadership readiness to integrate AI ethically and strategically.

Learning Outcomes

At the end of the program, participants will walk away with:
  • A working AI workflow/assistant
  • A complete AI-powered business or departmental proposal
  • AI-generated content portfolio (text, image, video, audio)
  • Prompting templates and action plans
  • Confidence to lead or implement AI initiatives

Target Audience

  • Corporate staff (Executives to Managers)
  • Entrepreneurs & SME owners
  • Freelancers, creators, and public learners
  • Anyone preparing for AI-driven roles and careers

Course Modules

    AI Foundations, Prompting Mastery & Content Creation

  • SESSION 1: Mastering AI Mindset & Prompting

    Build strong prompting fundamentals and understand how AI thinks.

    • What is Generative AI and how it works
    • Master Prompting Frameworks: 4C, RACE, AIRA
    • Prompting for strategy, emails, analysis, and communication
  • SESSION 2: AI for Business Strategy & Decision-Making

    Use AI as a business consultant, strategist, and analyst.

    • Market research, competitor analysis, and trend spotting
    • SWOT, PESTLE, and customer profiling with AI
    • AI for budget planning, forecasting, and operations
  • SESSION 3: Generative AI for Content Creation

    Create professional text, image, video, and voice content within minutes.

    • Top tools: ChatGPT, Canva AI, Adobe Firefly, RunwayML, ElevenLabs
    • Generate brand visuals, social media content, and marketing campaigns
    • Voiceovers and video creation for pitching and storytelling
  • SESSION 4: Storytelling & Communication with AI

    Strengthen persuasive communication and leadership presence using AI.

    • AI-assisted storytelling frameworks: Hook-Line-Sinker, Hero Journey, PAS
    • Creating pitch decks and presentations with AI
    • AI as a personal presentation coach

    AI Workflows, Automation, Agents & Innovation Leadership

  • SESSION 5: AI Workflow Automation

    Build practical automation flows across HR, Admin, Finance, and Marketing.

    • HR: JD creation, ATS screening, performance review templates
    • Admin & Finance: scheduling, SOPs, invoice extraction, reporting
    • Marketing: campaign ideas, copywriting, and analytics
  • SESSION 6: Building AI Assistants (No Code/Custom GPT)

    Build a custom AI assistant for repeated workplace tasks.

    • What are AI agents and how they work
    • Structuring knowledge bases and setting boundaries
    • Designing tasks, tone, and assistant functions
  • SESSION 7: AI Leadership, Ethics & Integration Strategy

    Equip teams with a leadership mindset to deploy AI safely and effectively.

    • AI leadership framework: Vision → Strategy → Execution
    • Ethical AI use and managing resistance to change
    • 30-60-90 Day AI Roadmap for workplace adoption
  • SESSION 8: Final Showcase: AI Innovation Proposal

    Convert learning into a practical, actionable outcome.

    • Present a mini AI innovation proposal for your organisation
    • Demonstrate a working AI workflow or assistant
    • Receive peer feedback and trainer coaching

TRAINER

MANIMARAN THIRUVASAGAM

AI Transformation Strategist, Growth Marketing Specialist, and Accredited HRDC Trainer

About the Trainer

With over 20 years of experience at the intersection of technology, digital marketing, and AI driven business transformation, Manimaran Thiruvasagam (Mahesh) has trained, consulted, and inspired corporate leaders, entrepreneurs, and government agencies to embrace the next wave of business growth powered by AI.

Enquiry Form

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