The Power of Branding

WHAT IS THIS COURSE ABOUT

Branding has become synonymous with business success. Thus, it is essential to be mindful of branding in everything that we do and say and in our postings. This course will equip you with the specifics of branding, the power of branding and its impact on businesses and consumers. You will learn how to create a strong brand identity, develop effective brand strategies, and understand the psychology behind consumer perception. You will also examine successful branding case studies and gain practical skills in brand management to differentiate your business in a competitive market.

WHEN

Tuesday, 4th June 2024

7pm - 10pm

WHERE

BAC PJ Campus, VSQ @ PJ City Centre, Jalan Utara, 46200 Petaling Jaya

WHY YOU SHOULD ATTEND

  • To gain valuable insights and strategies to establish a strong brand presence
  • To gain in-depth knowledge on how branding influences consumer perception, purchasing decisions, and loyalty.
  • To be equipped with practical skills to effectively communicate your brand message
  • To differentiate yourself from competitors, and ultimately drive business growth

WHAT YOU WILL LEARN

  • How to build your brands from inside out by discovering your brand’s essence, core values and traits
  • How to create the ideal customer brand experience
  • How to harness your brand’s strength to build brand value and equity
  • The importance of the 3Cs of branding, i.e. Consistency, Clarity and Conviction to ensure brand success
  • How to connect brand with business in a consistent way

WHO IS YOUR FACILITATOR

Rathippriyah Balsan, CEO (Balsans Events & Productions)

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