Branding has become synonymous with business success. Thus, it is essential to be mindful of branding in everything that we do and say and in our postings. This course will equip you with the specifics of branding, the power of branding and its impact on businesses and consumers. You will learn how to create a strong brand identity, develop effective brand strategies, and understand the psychology behind consumer perception. You will also examine successful branding case studies and gain practical skills in brand management to differentiate your business in a competitive market.
Tuesday, 4th June 2024
7pm - 10pm
BAC PJ Campus, VSQ @ PJ City Centre, Jalan Utara, 46200 Petaling Jaya
WHY YOU SHOULD ATTEND
To gain valuable insights and strategies to establish a strong brand presence
To gain in-depth knowledge on how branding influences consumer perception, purchasing decisions, and loyalty.
To be equipped with practical skills to effectively communicate your brand message
To differentiate yourself from competitors, and ultimately drive business growth
WHAT YOU WILL LEARN
How to build your brands from inside out by discovering your brand’s essence, core values and traits
How to create the ideal customer brand experience
How to harness your brand’s strength to build brand value and equity
The importance of the 3Cs of branding, i.e. Consistency, Clarity and Conviction to ensure brand success
How to connect brand with business in a consistent way
WHO IS YOUR FACILITATOR
Rathippriyah Balsan, CEO (Balsans Events & Productions)
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