Developing Event Concepts

dish on white ceramic plate

WHAT IS THIS COURSE ABOUT

The objective of this course is to equip you with the essential knowledge, skills, and tools needed to create innovative and successful event concepts. Through a combination of theoretical learning and practical exercises, you will learn the basics of how to identify target audiences, conduct market research, and generate innovative ideas that align with client objectives. You will also gain a better understanding on topics such as budgeting, logistics planning, and marketing strategies to ensure the successful execution of event concepts. This course focuses on providing comprehensive training and guidance for individuals interested in or working within the event planning and management industry.

WHEN

Tuesday, 16th July 2024

7pm - 9pm

WHERE

BAC PJ Campus, VSQ @ PJ City Centre, Jalan Utara, 46200 Petaling Jaya

WHY YOU SHOULD ATTEND

  • To gain valuable insights and knowledge on how to create unique and engaging event experiences
  • To learn the essential skills and techniques necessary to conceptualise, plan, and execute successful events that leave a lasting impact on attendees
  • To network with industry professionals
  • To gain access to valuable resources and opportunities within the event planning field

WHAT YOU WILL LEARN

  • Creative Event Conceptualisation
  • Strategic Planning and Execution
  • Effective Communication and Presentation Skills
  • Understanding Audience Engagement
  • Adaptability and Problem-Solving

WHO IS YOUR FACILITATOR

Nurliana Idaini Shamsol, Lecturer (Reliance College)

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