This course will give you an understanding on some of the ways data, culture and society overlap. You will critically analyse the ways algorithms, artificial intelligence and machine learning have come to influence our daily lives. From media consumption, perception manipulation and data driven business decision making, the usage of these new technologies have fundamentally changed society’s trajectory. By leveraging data-driven approaches, organisations can effectively respond to changing circumstances, improve performance, and achieve desired outcomes. This concept is particularly relevant in today's digital era where data is abundant and can provide valuable information for informed decision-making.
Wednesday, 11th September 2024
7pm - 9pm
BAC PJ Campus, VSQ @ PJ City Centre, Jalan Utara, 47000 Petaling Jaya
WHY YOU SHOULD ATTEND
To gain valuable insights into the ever-evolving digital landscape
To be equipped with the necessary skills to harness the power of data, and use it strategically to enhance their creative endeavors
To stay ahead of the curve, adapt to changing trends, and effectively engage with your target audience in this data-driven era
WHAT YOU WILL LEARN
To critically approach new technologies such as artificial intelligence, machine learning and algorithms
The ways that these new technologies have fundamentally altered society in more ways than one
Case studies presented on platforms and companies such as Meta, Apple and Amazon
How to navigate new uncharted digital territories
How to extend your toolset and comfortably apply the technologies to your own communication initiatives
WHO IS YOUR FACILITATOR
Iman Aidan, Lecturer (IACT College)
Iman Aidan specialises in bridging the gap between theory and practice, leveraging expertise in communications research and strategic planning across diverse industries such as telecommunications, FMCG, and automobile. With a strong belief in insights-driven planning, Iman is dedicated to integrating data-driven solutions and digital tools into strategic approaches. Applying a critical and methodological approach to data, culture, and society, Iman is committed to driving effective and informed decision-making.
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