Datafication-Assisted Adaptation

Media and Creativity

black smartphone taking photo of yellow round fruits

WHAT IS THIS COURSE ABOUT

This course will give you an understanding on some of the ways data, culture and society overlap. You will critically analyse the ways algorithms, artificial intelligence and machine learning have come to influence our daily lives. From media consumption, perception manipulation and data driven business decision making, the usage of these new technologies have fundamentally changed society’s trajectory. By leveraging data-driven approaches, organisations can effectively respond to changing circumstances, improve performance, and achieve desired outcomes. This concept is particularly relevant in today's digital era where data is abundant and can provide valuable information for informed decision-making.

WHEN

Wednesday, 11th September 2024

7pm - 9pm

WHERE

BAC PJ Campus, VSQ @ PJ City Centre, Jalan Utara, 47000 Petaling Jaya

WHY YOU SHOULD ATTEND

  • To gain valuable insights into the ever-evolving digital landscape
  • To be equipped with the necessary skills to harness the power of data, and use it strategically to enhance their creative endeavors
  • To stay ahead of the curve, adapt to changing trends, and effectively engage with your target audience in this data-driven era

WHAT YOU WILL LEARN

  • To critically approach new technologies such as artificial intelligence, machine learning and algorithms
  • The ways that these new technologies have fundamentally altered society in more ways than one
  • Case studies presented on platforms and companies such as Meta, Apple and Amazon
  • How to navigate new uncharted digital territories
  • How to extend your toolset and comfortably apply the technologies to your own communication initiatives

WHO IS YOUR FACILITATOR

Iman Aidan, Lecturer (IACT College)

Iman Aidan specialises in bridging the gap between theory and practice, leveraging expertise in communications research and strategic planning across diverse industries such as telecommunications, FMCG, and automobile. With a strong belief in insights-driven planning, Iman is dedicated to integrating data-driven solutions and digital tools into strategic approaches. Applying a critical and methodological approach to data, culture, and society, Iman is committed to driving effective and informed decision-making.

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