Creative Strategy

black smartphone taking photo of yellow round fruits

WHAT IS THIS COURSE ABOUT

Creative strategy in advertising is a crucial aspect that can make or break a campaign. With this course, you will explore essential creative strategy methods employed by advertising and communication consultancies worldwide. You will also discover a robust, tried-and-tested framework, which provides a foundation for customisation and skill-building in crafting effective brand campaigns.

WHEN

Wednesday, 15th May 2024

7pm - 9pm

WHERE

BAC PJ Campus, VSQ @ PJ City Centre, Jalan Utara, 47000 Petaling Jaya

WHY YOU SHOULD ATTEND

  • To gain valuable insights and techniques that can help you develop innovative and impactful advertising campaigns
  • An opportunity to network with industry professionals and gain exposure to current trends and best practices in the field of advertising
  • To stay up-to-date with current trends and constantly experiment with new ideas to stay ahead in the competitive advertising landscape

WHAT YOU WILL LEARN

  • How to to adapt your strategic thinking with a creative flare
  • How to engage with audiences through a new insight driven approach
  • How to create strategies that are not only timeless but work with any medium
  • How to expose yourself with the core ideas and frameworks used throughout the ages
  • The mechanics and underlying thought processes to arrive to the big idea

WHO IS YOUR FACILITATOR

Iman Aidan, Lecturer (IACT)

Iman Aidan specialises in bridging the gap between theory and practice, leveraging expertise in communications research and strategic planning across diverse industries such as telecommunications, FMCG, and automobile. With a strong belief in insights-driven planning, Iman is dedicated to integrating data-driven solutions and digital tools into strategic approaches. Applying a critical and methodological approach to data, culture, and society, Iman is committed to driving effective and informed decision-making.

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