Course Overview
Awarded by: HRDA
Duration: 2-day workshop
Location: BAC Flagship Campus
Study mode: HYBRID
Intakes: In Progress
Course Fees: RM3,000
Learning Outcomes
With this course, you will be able to:
- Equip marketing teams with hands-on Generative AI skills for ideation, content creation, and campaign development.
- Teach participants how to build a “Brand Brain” to maintain tone, style, and compliance across AI-generated assets.
- Enable marketers to generate ad copies, social media content, and landing pages efficiently.
- Introduce AI-driven briefing, analytics, and validation workflows for faster go-to-market execution.
- Promote responsible AI use in creative production, aligned with brand governance and accuracy.
Who should attend?
- Brand, Marketing, and Communications Teams
- Content Creators and Social Media Managers
- Creative and Copywriting Executives
- Beginners interested in integrating AI tools into marketing workflows
- Marketing, Advertising, and Creative Agencies
- Corporate Marketing & Communications Departments
- SMEs focusing on branding and digital growth
- Media and Content Production Companies
Course Modules
- Module 1 – GenAI for Marketers
- Understanding AI capabilities and limitations in marketing
- Task decomposition, prompt patterns, and brand consistency
- Lab 1: Build your “Brand Brain” (tone, dos/don’ts, banned claims, personas)
- Module 2 – Content Engine 101
- Creating post templates, carousels, short-form scripts, and blog outlines
- Lab 2: Draft a 2-week content calendar (12 posts + 2 alternate captions each)
- Module 3 – Ad Creative & Copy
- 4-Step Ad Framework: Angle → Hook → Body → CTA
- Persona-based and funnel-stage targeting
- Lab 3: Create an Ad Matrix (3 angles x 2 hooks x 2 CTAs)
- Module 4 – Visual Assist & Designer Briefing
- Turning AI-generated copy into structured creative briefs
- Lab 4: Brief 2 static visuals + 1 short-form video (script beats + shot list)
- Module 5 – Social & Email Sequences
- Platform nuances and cross-format content repurposing
- Lab 5: Build a 5-touch email sequence + corresponding social snippets
- Module 6 – SEO Assist Primer
- Developing topical maps, content scaffolds, and FAQ schemas
- Lab 6: Outline one long-form article + generate 5 linked FAQs
- Module 7 – Tracking & Analytics
- Using AI to analyze campaign performance and detect insights
- Lab 7: Create a workflow for AI-assisted campaign analysis
- Module 8 – Validating Ideas
- Using AI as a creative critique and idea validation partner
- Lab 8: Develop and validate a marketing plan using GenAI
TRAINER
MANU MENON
strategic planning, marketing, and digital transformation
About the Trainer
He is a HRDF-certified trainer who has also trained hundreds of people on the subject of digital transformation and marketing. The most recent events that he has spoken at include Media 360, an event by Campaign Asia Pacific; PMEX 2017 by Human Dynamics and for financial institutions embarking on their digital transformation journey.
Enquiry Form
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