Course Overview
Awarded by: HRDA
Duration: 2-day workshop
Location: BAC Flagship Campus
Study mode: HYBRID
Intakes: In Progress
Course Fees: RM3,000
Learning Outcomes
With this course, you will be able to:
- Equip marketers with hands-on skills to apply Generative AI in digital and performance marketing workflows.
- Enable participants to design and execute marketing funnels using AI for content generation and analysis.
- Teach participants to produce search, social, and display ad variants efficiently using AI tools.
- Demonstrate AI applications in CRM, campaign optimization, and audience engagement.
- Introduce no/low-code analytics and automation for performance tracking.
- Promote safe, ethical, and data-driven marketing practices through AI governance principles.
Who should attend?
- Performance and Digital Marketers
- Growth and Media Specialists
- CRM Executives and Marketing Analysts
- Beginners interested in analytics, content optimization, and campaign automation
- Digital Marketing and Advertising Agencies
- E-commerce and Retail Businesses
- Corporate Marketing & Communications Departments
- SMEs focusing on growth, analytics, and digital presence
Course Modules
- Module 1 – Funnel Mapping
- Mapping the Awareness → Consideration → Conversion funnel
- Building customer personas and jobs-to-be-done
- Lab 1: Create a funnel map and asset checklist per stage
- Module 2 – Search & Social Variants at Scale
- Developing seed themes and keyword clusters
- Creating Responsive Search Ads (RSA) and paid-social variants
- Lab 2: Draft 3 RSA groups and 6 paid-social variants (copy + visuals)
- Module 3 – Landing Page Hero & Offer Blocks
- Message hierarchy and visual storytelling
- Risk-reversal and trust elements in landing pages
- Lab 3: Write a landing page hero section + 2 offer blocks + micro FAQ
- Module 5 – UTM & Tracking Plan (Beginner-Safe)
- Tagging and analytics best practices for digital campaigns
- Lab 5: Draft UTM naming rules and tracking templates
- Module 6 – QA & Human Review
- Designing pre-launch QA processes
- Lab 6: Build a Pre-Launch QA Checklist
- Module 7 – First-Pass Analysis with AI (No Code)
- Using AI prompts to analyze campaign KPIs and identify insights
- Lab 7: Feed mock performance data to generate one-page analysis readouts
- Module 8 – Test Design 101
- Defining hypotheses, metrics, and A/B testing cadence
- Lab 8: Draft a 2-week test plan (theme, timeline, and decision rules)
TRAINER
MANU MENON
strategic planning, marketing, and digital transformation
About the Trainer
He is a HRDF-certified trainer who has also trained hundreds of people on the subject of digital transformation and marketing. The most recent events that he has spoken at include Media 360, an event by Campaign Asia Pacific; PMEX 2017 by Human Dynamics and for financial institutions embarking on their digital transformation journey.
Enquiry Form
Fill in the enquiry form below and our consultants will assist you soon to start your professional training journey.