Course Overview
Artificial Intelligence (AI) is transforming the way companies operate, enhancing efficiency, decision-making, and service delivery. This training program provides a structured and practical approach to integrating Generative AI into corporate sector workflows, helping agencies streamline administrative tasks, improve work efficiency, and enhance engagement.
Participants will gain hands-on experience with AI tools such as ChatGPT, Google Gemini, Perplexity AI, Qwen AI, DeepSeek, and Copilot, learning how to leverage AI for document automation, data analysis, report generation, workflow optimization, and strategic decision-making. This course is designed to empower corporate companies with the knowledge to use AI effectively while ensuring compliance, security, and ethical considerations in corporate service.
Awarded by: UNIMY & Coursera
Duration: 2 Days
Location: BAC Flagship Campus
Study mode: Face-to-Face
Intakes: In Progress
Course Fees: RM2,500
Learning Outcomes
With this course, you will be able to:
- Enhance Administrative Efficiency – Use AI tools to automate report generation, document drafting, and workflow management, reducing manual workload.
- Improve Data-Driven Decision-Making – Leverage AI-powered insights for policy analysis, trend forecasting, and strategic planning to support informed governance.
- Optimize Public Communication & Citizen Engagement – Utilize AI for drafting official statements, managing public inquiries, and enhancing digital communication channels.
- Streamline Task & Resource Management – Implement AI-driven tools for scheduling, meeting summaries, task automation, and operational efficiency.
- Ensure Ethical & Secure AI Implementation – Understand best practices for responsible AI use in government settings, addressing data privacy, compliance, and transparency.
Who should attend?
- Traditional marketers and marketing executives
- PR and Communication
- Human Resource personnel
- Customer Service personnel
- Business Owners
- Digital Marketeers
- Fresh Graduates
Course Modules
- AI Mindset & Prompting Mastery
- Theme: Think like a leader, prompt like a pro.
- Malaysia’s digital transformation vision
- AI thinking and prompting frameworks
- Prompt Engineering (RTO, 4C, AIRA, Chain-of-Thought)
- Building trustworthy AI output
- AI as a Business Partner: From Idea to Execution
- Theme: Turn AI insights into intelligent business models.
- AI-driven market research
- Business model innovation with AI
- Trend mining and consumer analysis
- Budget forecasting and operational planning
- Malaysian business case studies
- Generative AI Content & Visual Storytelling
- Theme: Create stories that move, sell, and inspire — powered by AI.
- Storytelling frameworks (Hero’s Journey, PAS, etc.)
- Text-to-visual creation (Leonardo.ai, Midjourney)
- Video generation and editing (RunwayML, CapCut, Synthesia)
- AI voice & avatar tools (ElevenLabs, Goku)
- Ethics and cultural relevance
- Agentic AI & Workflow Automation
- Theme: Build intelligent systems that think and act for you.
- Agentic AI and process automation
- ChatGPT Custom GPTs, Zapier, Flowise, Copilot
- Building smart assistants for HR, finance, admin
- Real-world SME applications
- AI Leadership & Innovation Showcase
- Theme: Lead transformation through innovation and storytelling.
- AI Leadership Framework (Vision, Strategy, Ethics, Execution)
- Monetizing AI skills
- Data-driven storytelling and pitching
- Continuous learning roadmap for AI leaders
TRAINER
MS. KAYATTHRI
Digital Marketing Consultant, Trainer, and AI Tools Expert
About the Trainer
Ms. Kayatthri is a seasoned Digital Marketing Consultant, Trainer, and AI Tools Expert with over 15 years of experience helping brands grow through innovative, AI-powered strategies. She has led successful campaigns for top names like Sunway College, Parkson, MR D.I.Y, and Schwarzkopf. As the founder of a leading social media agency, she specializes in AI-driven marketing, content creation, and media ad management. A passionate educator, Kayatthri conducts practical workshops on tools like ChatGPT, Claude, and Gemini, equipping professionals to enhance productivity and marketing performance through AI.
Enquiry Form
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