Course Overview
This intensive programme equips professionals with hands-on skills in AI-powered content creation and social media marketing. Using tools like Designs.ai, Pixlr, ChatGPT, and Nano Banana, participants create impactful visuals, videos, and audio. The programme emphasizes real-world application, boosting productivity, automating workflows, and driving smarter marketing decisions across Instagram, Facebook, TikTok, and LinkedIn. It concludes with a capstone project where participants deliver a complete AI-enhanced social media strategy
Awarded by: HRDA, IACT, Pixlr, and Coursera
Duration: 3 Days
Location: BAC Flagship Campus
Study mode: Face-to-Face
Intakes: In Progress
Course Fees: RM5,500 (RM5,000 Early Bird)
Learning Outcomes
Upon completion of this course, participants will be able to:
- Gain a deep understanding of generative AI, its ethical considerations, and differentiate between traditional and modern AI models like LLMs and diffusion models.
- Employ prompt engineering and custom instructions to create high- quality AI outputs (Text, images and video), and leverage AI tools for diverse content creation using platforms like Designs.ai, Pixlr, ChatGPT, Nano Banana, and more.
- Craft comprehensive AI-driven social media marketing strategies, incorporating analytics, campaign performance evaluation, and a cohesive plan for content production and strategy execution.
Who should attend?
- Entrepreneurs and small business owners looking to harness AI for marketing and social media.
- Professionals aiming to streamline content creation without relying on complex tools or lengthy creative processes.
- Graphic designers seeking to expand their skillsets with AI innovations.
- Anyone interested in the intersection of AI and social media.
Course Modules
- Working with AI: Tools, Prompts, and Ethics
- Module 1: Introduction to AI and Generative AI
- Module 2: Awareness: AI Deepfakes and Scams
- Module 3: LLMs – Integration into Daily Tasks
- Module 4: AI Image Generation
- Module 5: Pixlr / Image Retouching
- Module 6: Pixlr / Nano Banana
- Applying Generative AI in Real-World Content Creation
- Module 7: LLM Assisted Campaign Ideation
- Module 8: AI Assisted Content Scaling
- Module 9: Pixlr / AI Image-to-Video
- Module 10: Suno / AI Text-to-Music
- Module 11: Designs.ai / Videomaker
- Social Media Marketing and Strategies
- Module 12: Understanding Digital Media Marketing
- Module 13: Content Marketing
- Module 14: Social Media Marketing Conceptualization
- Module 15: Facebook / Instagram / TikTok Marketing
- Module 16: Analytics and Data Interpretation
- Module 17: AI-Driven Social Media Marketing
- Module 18: Final Assessment (Capstone Project) – Full Social Media Marketing Plan
About the Trainer
TRAINER
Ian Lim
Generative AI Master Trainer, Pixlr Group
Ian Lim, a HRDC Accredited Trainer, specializes in Generative AI with over 20 years of creative leadership. He's trained 2,000+ professionals in using AI tools and integrating AI into workflows through hands-on programmes at PIXLR Group.
TRAINER
Bravo Looi
Founder & CEO, Nicsmics Marketing Consultant Agency
Bravo Looi, a HRDC Accredited Trainer, is a certified coach and marketing strategist with 20 years of experience. As CEO of Nicsmics, he helps organizations integrate Generative AI into business operations, enhancing efficiency and strategy through impact-driven programmes.
Enquiry Form
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